Russo and Steele was created to provide a highly targeted alternative to the world of collector car auctions. Specializing in European sports cars, American muscle cars, hot rods and customs, Russo and Steele was launched in Scottsdale, Arizona in 2001. Chief Executive Officer Drew Alcazar, along with his wife and partner Josephine had a very clear vision of what they wanted to deliver – a unique, highly personal and visceral experience in an intimate environment. The objective was an auction that focused on the specific needs of primarily the buyers and sellers of high quality collector automobiles.
Embracing decades of experience in collector car restoration and harboring a true passion for quality cars, Drew and Josephine had a very specific design for the type of auction experience they wanted Russo and Steele to embody. Needing an environment as unique as his vision, Drew Alcazar developed an auction block that has never been created before or since, and the “Auction in the Round” concept was born. This incredible auction innovation puts buyers, sellers and spectators right on the floor with the cars, providing an all access, high energy experience with no cars on stages and no separation with a ground level auction ‘arena’ and elevated platform seating 360 degrees around the stage. This creates a virtual ‘boxing ring’ or ‘coliseum’ effect which funnels buyers to the epicenter of the action. The Auction in the Round format thus creates a very interactive auction block now known industry wide to generate not only high levels of excitement, but a sense of urgency and personal emotion resulting in extremely intense and spirited bidding – After all, that is what live auction events are all about!
The expertise of Russo and Steele also goes beyond the singular focus and objective of a collector car auction. The principals and staff of Russo and Steele are fellow enthusiasts as well, actively participating in Concours shows, road rallies, auctions, vintage racing and other collector car events each year.